Amazon calls on AI once again with its new ‘Help Me Decide’ shopping tool

5 days ago 2

People are evidently never buying quite enough stuff from Amazon to keep the company entirely happy, and it's calling on AI once again to push indecisive shoppers into locking down the purchase they’ve been eyeing up. The new tool, which Amazon calls Help Me Decide, gives shoppers in the US personalized recommendations of products they should buy by analyzing their browsing history, searches and preferences.

It’s designed to "help" customers who have been looking at a number of products in a particular category, such as wireless headphones, to decide which one best suits their needs. The Help Me Decide button will pop up on a product detail page when it detects that you’ve been browsing for a while without making a final choice. If you choose to tap for AI assistance, it will pull together all the information it can find on your relevant shopping history and recommend the pr...

Source: https://www.engadget.com/ai/amazon-calls-on-ai-once-again-with-its-new-help-me-decide-shopping-tool-164516673.html?src=rss

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