Appeals court confirms that tracking-based online advertising is illegal in Europe

5 months ago 7

The Belgian Court of Appeal ruled today that the Transparency and Consent Framework (TCF) currently used as the foundation for most online advertising is illegal in the EU. This decision upholds the findings of the Belgian Data Protection Authority from 2022 that the technology underpinning online ads violates several principles of the General Data Protection Regulations, an EU digital privacy law that took effect in 2018.

Engadget's Daniel Cooper wrote a thorough explainer...

Source: https://www.engadget.com/big-tech/appeals-court-confirms-that-tracking-based-online-advertising-is-illegal-in-europe-223714124.html?src=rss

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