Apple is bringing even more ads to the App Store

2 months ago 3

Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year.

Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results.

Apple says that advertisers won't have to alter their campaigns, as the ads will "run in either the existing position — at the top of search results — or further down in search results." The company says that 65 percent of app downloads happen after a search,...

Source: https://www.engadget.com/apps/apple-is-bringing-even-more-ads-to-the-app-store-193416921.html?src=rss

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