Apple plans cheaper Vision Pro as tariffs threaten costs

6 months ago 8
Apple Vision Pro seen inside an Apple Store in Hong Kong

Apple’s Vision Pro ambitions just hit the reset button. Following the lukewarm commercial debut of its $3,500 mixed reality headset in February 2024, the company is retooling its strategy — and it's going cheaper, lighter, and (hopefully) more appealing to the masses.

Source: https://mashable.com/article/apple-vision-pro-2-in-development

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