Apple TV has a new intro bumper and soundmark

Apple dropped the "plus" from its streaming service's name in October, because the company typically uses the plus sign for free services with paid versions, such as iCloud+. Now, the company has released a new intro bumper and soundmark for its TV service. Apple has uploaded a five-second video showing its streaming service's new logo appearing in a hazy multi-colored animation before it shifts into focus at the center of the screen. Playing in the background is a soundmark, or as its composer calls it, a "mnemonic." 

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know as Billie Eilish's brother and frequent collaborator. "The things that I think of as real classic mne...