Apple Watch ad uses real SOS call from man swept out to sea

6 months ago 7

A close-up of an Apple Watch on the SOS emergency feature, on a person's wrist in the water.

Remember that man who was rescued from the ocean after calling for help on his Apple Watch last year? Apple has released audio from that call in a new ad highlighting the Watch's safety features.

Rick Shearman was swimming off an Australian beach last July when he was caught in a current and dragged approximately one mile from the shore. Fortunately, he was able to call for help using his Apple Watch Ultra's Emergency SOS feature, which put him in touch with local emergency services (000 in Australia). The Watch also kept them updated on Shearman's coordinates, so the rescue h...

Source: https://mashable.com/video/apple-watch-emergency-ad-australia

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