Audi's Concept C previews the company's next-gen EV aspirations

It's a dynamic time right now in the automotive industry. Many manufacturers that previously pledged themselves to dive head-first into the wonderful world of electrification are now pumping their literal and metaphorical brakes on the idea, leaning back into hybrids, plug-ins, and various other transitional means of propulsion.

Audi is one of those brands that has been softening its stance on the EV front lately, pledging to continue supporting internal combustion-powered machines so long as the market demands. But its new concept unveiled today in Milan gives us a striking view of a next generation of EVs — and hybrids, and others — that will wear four rings on the nose.

It's called the Concept C, and it's part of a movement Audi brass have called "the radical next." It's meant to be something of a reboot for the brand's design efforts, ...