Bluesky experiments with dislikes and 'social proximity' to improve conversations

Bluesky is adding a dislike button as a way to signal the kind of posts you don't want to see in your Discover feed. The experiment is part of several new ideas Bluesky is exploring to a improve conversations on its platform.

The new experiments Bluesky is running are primarily built around the notion of "social proximity." The company says it's aiming to build a system that maps your place in a "social neighborhood" of "people you already interact with or would likely enjoy knowing." By prioritizing replies and posts from the people in your general "neighborhood," the company believes it can make conversations "feel more relevant, familiar, and less prone to misunderstandings." Following that logic, the beta test of the dislike button (which sounds private, rather than public-facing) will "help the system understand what kinds of posts you’d prefer...