BookTok made reading cool again — but it also turned authors into content creators

After her first year of college, rather than taking the summer off and decompressing from the school year, Chloe Gong decided to write a book. That novel, These Violent Delights, would go on to become a New York Times bestseller.

These Violent Delights debuted on Nov. 17, 2020, in the midst of a global pandemic and Gong's senior year at the University of Pennsylvania. Despite not being able to tour the country to promote her book, her novel still debuted on the New York Times bestseller list in the weeks after its release because Gong took a different route:

Source: https://mashable.com/article/booktok-authors-content-creators

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