
Like every year, a slew of new TVs are waiting to be unveiled at CES. Unlike every other year, the big TV brands seem to have quite similar ideas on how to innovate. To sum it up, everyone and their mother is releasing an RGB TV, and CES 2026 is setting the stage for Samsung, LG, Hisense, and more to duke it out in very direct head-to-head comparison.
Typically, there's a decent amount of variety between the new TVs from each brand: In 2025, LG's main thing was an expansion of its best-in-class OLED TVs, TCL went hard on mini-LED, and Samsung's claim to fame was a Neo QLED version of The Frame. Of course, there will be no shortage of new OLED...

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