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An up-and-coming creator gets offered their first brand deal. It’s enough money to pay their rent, but not nearly enough to hire a lawyer to look over the contract, so they sign it. A few months later, they see their face on a billboard or in a commercial without their consent.
This isn’t a hypothetical, says lawyer Michelle May O’Neil, whom I met at SXSW in Austin, Texas, after her panel, “Source: https://mashable.com/article/how-creators-can-protect-their-name-image-likeness-sxsw-2026 Disclaimer of liability !!!
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