DirecTV will start replacing screensavers with AI-generated ads next year
2 weeks ago
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DirecTV will begin replacing your TV's screensaver with AI-generated ads thanks to a new partnership. The entertainment brand is working with Glance, an AI company that has received backing from Google and developed an on-device AI tool alongside the tech giant. The new AI-powered screensavers will begin rolling out to DirecTV Gemini devices early next year.
Glance's press release about the deal presents the tech's capability in lofty language: "Shop smarter by discovering and engaging with products and brands in an AI-led virtual and visually immersive shopping experience that feels native to TV." In practice, however, it sounds like a viewer can use the Glance mobile app to do things like insert themselves or other people into AI-generated videos appear...
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