Gobbledy-Goop! Having a silly, meaningless name may help bring companies success, study finds

3 days ago 2

Giving a company a silly name may make it more successful, researchers claim. 'Non-semantic' names such as Google, Xerox or Etsy create a mental itch which makes people more curious.

Source: https://www.dailymail.co.uk/news/article-15227739/silly-meaningless-help-bring-companies-success-study-finds.html?ns_mchannel=rss&ito=1490&ns_campaign=1490

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