Google: Actually, AI in Search is driving more queries and higher quality clicks

3 months ago 5

Last month, a Pew Research Center report shed light on Google's AI Overviews' effect on web publishing. In short, the analysis painted an abysmal outlook for anyone relying on web traffic. But on Wednesday, Google Search head Liz Reid penned a blog post that puts quite a different spin on things. The Google VP claims traffic from search to websites is "relatively stable" and that click quality has increased.

Reid's framing boils down to everything is peachy, and AI is making things better — even for websites! She wrote that Google Search's total organic click volume to websites has been "relatively" stable year-over-year. Reid also claimed Google sen...

Source: https://www.engadget.com/ai/google-actually-ai-in-search-is-driving-more-queries-and-higher-quality-clicks-204946965.html?src=rss

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