Google is reportedly getting back into film and TV with a tech-friendly production initiative

6 months ago 7

Google plans to start producing its own films and television shows via a "production initiative" called 100 Zeros, Business Insider reports. The company is working with Range Media Partners, a talent management and production company, to identify projects that appeal to younger audiences and could "promote a positive view of [Google's] products."

Besides the obvious opportunity for product placement, the larger goal of the initiative is to fund projects that have a positive view of technology, and to get the creative industry interested in using Google's products. Immersive View, Google's 3D aerial scans featured in Google Maps, could be a tool it pushes, Business Insider

Source: https://www.engadget.com/entertainment/tv-movies/google-is-reportedly-getting-back-into-film-and-tv-with-a-tech-friendly-production-initiative-185138762.html?src=rss

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