We now know what Google's ongoing tests for AI Mode ads look like. An SEO consultant named Brodie Clark spotted the company inserting ads into query results from its AI Mode. These ads show up in the bottom of search results in the Gemini-powered AI Mode. They are labeled as "sponsored" content, but otherwise look similar to other links whipped up by the chatbot.
Despite Clark's claims that this was "the first time ever," a Google spokesperson says the result shown is akin to similar tests it's been running this year. "People seeing ads in AI Mode in the wild is simply part of Google's ongoing tests, which we've been running for several months," the spokesperson said. The push to start offering ads in AI Mode was announced in May. The company also told 9to5Googlethat there a...
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