Google will keep third-party tracking cookies on Chrome as they are

6 months ago 7

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that the company has "made the decision to maintain [its] current approach to offering users third-party cookie choice in Chrome." It will also "not be rolling out a new standalone prompt for third-party cookies" that would have allowed users to opt out of being tracked by advertisers. Google has made the announced a few days after a federal judge ruled that it has an illegal monopoly on online advertising.

The company originally announced that it was going to phase out third-party tracking cookies in 2022 as part of its Privacy Sandbox initiative, which aims to make the web more secure and private t...

Source: https://www.engadget.com/big-tech/google-will-keep-third-party-tracking-cookies-on-chrome-as-they-are-130026362.html?src=rss

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