How Next became cool: From drab workwear to trendy It brands, this is exactly how the retailer revived its fortunes - and the nine styles you must buy this season

1 month ago 3

The UK retailer has long held a reputation for dressing the oldest and youngest in society, which is why it might come as a surprise that millennials are now flocking to stores.

Source: https://www.dailymail.co.uk/lifestyle/fashion/article-15241909/How-cool-drab-workwear-trendy-brands-exactly-retailer-revived-fortunes-nine-styles-you-buy-season.html?ns_mchannel=rss&ito=1490&ns_campaign=1490

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