Ireland is pitching a law to force big tech companies to vet ads before publication

5 months ago 7

Ireland has pitched a law to force tech companies to vet ads before publishing them, according to reporting by Financial Times. This is part of a larger push by the EU Commission to make tech entities responsible for financial fraud that occurs on their platforms. It also comes as President Trump has begun pushing the EU to scale back regulation of big American tech companies.

While a proposal by the EU Commission would indeed put companies on the hook for financial fraud, Ireland’s plan hopes to get ahead of all that. It looks to stop fraudulent ads before they are even published. The Irish finance ministry submitted an amendment to the current EU proposal that would force tech platforms to check the legitimacy of advertisers before posting their...

Source: https://www.engadget.com/big-tech/ireland-is-pitching-a-law-to-force-big-tech-companies-to-vet-ads-before-publication-154946970.html?src=rss

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