Is that the sound of the TikTok Shop bubble popping? These creators aren’t worried yet.

6 months ago 7

illustration of main street-style storefronts with signs for temu, shein, and TikTok

In a typical TikTok video, Jenna Libman extols the virtues of a $30 Halara exercise dress, praising how easy it makes going to the bathroom, from her living room studio. Creators like her could be collateral damage in Trump's escalating trade war with China, with huge implications for the entire TikTok Shop creator economy, but she isn't scared.

Precarity is the name of the game when building a business that hinges entirely upon an algorithm you can’t con...

Source: https://mashable.com/article/tiktok-shop-tariffs-de-minimis

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