Italian regulators are investigating Activision Blizzard's monetization practices

The Italian Competition Authority (AGCM) has opened two investigations into Microsoft-owned game studio Activision Blizzard, centered around the mobile games Diablo Immortal and Call of Duty: Mobile. The AGCM alleges the free-to-play games use "misleading and aggressive practices" to encourage in-game purchases.

Regulators say the games rely on a "deceptive user interface design" meant to encourage longer and more frequent play sessions while bombarding players with reminders and opportunities to spend real money in-game. Players might be reminded to buy a limited-time item before it's gone or urged not to miss out on rewards, with in-app messages and push notifications that reach players during and outside gameplay. The authority also raised concerns about virtual currency and in-game currency bundles that can make it harder to understand real-world costs.