Lyft Silver wants to keep your aging parents off the road

Lyft is rolling out a new service called Lyft Silver that's specifically designed to give aging and elderly people a way to get around when driving isn't an option.

The basic pitch is that while getting rides from friends and family is great, it can limit the sense of independence an elderly person has. According to Audrey Liu, Lyft's head of Rider and Community Safety, the goal "wasn't just to build a service, but to remove everything that makes getting around a challenge." Lyft Silver will ideally help people "stay connected with their communities." 

Public transportation is already doing that for plenty of elderly people, but not everyone has access and Lyft is promising an extra level of security and support. Besides featuring a simpler interface, the new service adds access to live human support whenever you need it. Lyft Silver will also prior...