McDonalds Netherlands released an AI holiday commercial, and people are not lovin it
6 days ago
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Normally, a brand would be thrilled if its new holiday commercial went viral, but a new McDonald's Netherlands ad has gone viral for all the wrong reasons.
Originally posted to YouTube on Dec. 6, the holiday commercial was clearly made using generative AI, and it also features a label disclosing it as "AI-generated." The commercial's theme is "The most terrible time of the year," and it features a montage of short clips depicting holiday traditions descending into chaos. The clips bear the hallmarks of generative AI video — generic-looking actors, exaggerated movements, strange inconsistencies, and a flat, artless aesthetic.
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6 days ago
2
English (US) ·