Meta is bringing new facial recognition tools to the UK, EU and South Korea

1 month ago 3

Meta is expanding its use of facial recognition in Europe, the UK and South Korea to crack down on accounts that impersonate public figures. The new facial recognition-powered safety features are now live on Facebook in the regions and will expand to Instagram in the coming months.

The technology was initially put to use last year starting in the US, helping to identify ads that fraudulently use a celebrity's likeness as well as to help people regain access to hacked accounts. Public figures opt in to this program in Europe, which is also being rolled out in South Korea alongside the new protections against impersonation. This new use case is aimed at scammers who pose as public figures to trick unsuspecting users into sending money or other scams of that nature.

"We’ll now use facial recognition technology to compare the profile picture on the suspicio...

Source: https://www.engadget.com/big-tech/meta-is-bringing-new-facial-recognition-tools-to-the-uk-eu-and-south-korea-185303065.html?src=rss

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