Paramount buys UFC rights for $7.7 billion, ending PPV events
2 months ago
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Paramount just acquired the US rights to UFC for seven years in a deal worth $7.7 billion dollars, according to reporting by NBC News. This contract begins in 2026 and covers the organization's full slate of 13 marquee bouts and 30 Fight Night events per year. All matches and events will stream in the US on Paramount+ and select fights will simulcast on CBS.
This ends the pay-per-view (PPV) model that ESPN+ has favored for premium UFC events. "What’s on pay-per-view anymore? Boxing? Movies on DirecTV? It’s an outdated, antiquated model," said Mark Shapiro, president of UFC's parent company TKO Group. Matches take place throughout the year, which isn't true of other sports. This should keep the UFC's massive fanbase tethered to that Paramount+ subscription...
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