Perplexity is building a browser in part to collect customer data for targeted ads

6 months ago 7

AI company Perplexity announced in February that it was building its own browser called Comet. In a recent interview with the TBPN podcast, CEO Aravind Srinivas gave some insight as to why the business appeared to be branching out from its artificial intelligence focus: It's to collect user data and sell them targeted advertisements.

"That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you," he said. “We plan to use all the context to build a better user profile and, maybe you know, through our discover feed we could show some ads there.”

If that all sounds familiar, it could be become Google's Chrome browser has taken a similar approach. In fact, Comet is built on Chromium, the...

Source: https://www.engadget.com/ai/perplexity-is-building-a-browser-in-part-to-collect-customer-data-for-targeted-ads-230132091.html?src=rss

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