Samsung overtakes Apple to become the number one smartphone brand in the world

13 hours ago 1

Apple's time as the top smartphone maker in the world has come to an end for the time being.

According to a new report from tech market research firm Counterpoint, Samsung has reclaimed its title from Apple as the mobile industry's global leader in Q2 2026. And it seems Apple's loss is at least partially attributable to the ongoing global RAM shortage, which has led to fewer people buying phones.

"The outlook for the rest of 2026 remains challenging," Counterpoint says in its report. The research firm expects a roughly 14 percent decline in global smartphone shipments for the year, with price increases putting pressure on shoppers.

Source: https://mashable.com/tech/samsung-overtakes-apple-number-one-smartphone-maker-report

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