Snap and Perplexity sign $400 million deal to put AI search directly in Snapchat

6 hours ago 1

Snap and Perplexity AI have struck a $400 million deal that will bring the AI search engine directly to Snapchat sometime in "early 2026," the two companies announced. With the partnership, Perplexity's AI search engine will be a prominent part of Snapchat's "chat" interface so users can "ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat."

The news was announced alongside the company's third-quarter earnings. The company said that revenue from the deal — Perplexity is paying Snap $400 million for the integration — is "expected to begin contributing" to the company's bottom line in 2026. In a letter to shareholders...

Source: https://www.engadget.com/social-media/snap-and-perplexity-sign-400-million-deal-to-put-ai-search-directly-in-snapchat-221101734.html?src=rss

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