Snap is seemingly rethinking that 'simplified' app
6 months ago
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A Snapchat redesign test appears to have stalled after power users seemingly disliked the "simplified" layout.
The new version of Snapchat intended "to help new and casual users" navigate the app, according to Snap’s Q1 investor letter, released on April 29. As reported by TechCrunch, the overhauled app removed the Snap Map and Stories tabs. A proposed new three-tab navigation bar focused on chat, the camera and Spotlight (Snapchat’s answer to TikTok.) The report doesn’t specify how long the testing phase went on for or how widespread it was.
For now at least, Snap is seemingly reconsidering. "Our most engaged Snapchatters consistently demonstrated a preference for a five-tab layout," the company wrote in that same investor letter. Whi...
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