6 months ago
7
So far in 2025, Spotify has paid podcasters more than $100 million, a big payout for creators. Spotify first shared that figure with The New York Times Deal Book, which says the funds have two purposes: to give podcasters a new way to monetize content and to lure both creators and audiences away from YouTube, which dominates video podcasting.
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Source: https://mashable.com/article/spotify-paying-podcasters-video-views
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