Square Enix is making Dragon Quest-themed golf merch because OG fans are now grandparents

8 months ago 7

Square Enix just announced a new sub-brand called Dragon Quest Golf, which is exactly what it sounds like. It’s a team dedicated to making golf merchandise and accessories based on the long-standing JRPG franchise. As expected, one of the brand’s initial offerings is a golf ball based on the iconic blue Slime. This is typically the first enemy players encounter in a DQ game.

The company will showcase more merch at the 59th Japan Golf Fair on March 7, though Square Enix hasn’t yet revealed any other gear besides the aforementioned ball. I could see a golf bag based on a Weartiger or tees designed to resemble an Eggsoskeleton. Maybe a super-powerful driver named after a Golem? The possibilities are endless, though it’ll probably just show off a bunch of golf shirts and khakis with DQ branding.

Why is Square Enix doing this? The company said it's all about shifting demographics, Source: https://www.engadget.com/gaming/square-enix-is-making-dragon-quest-themed-golf-merch-because-og-fans-are-now-grandparents-194314177.html?src=rss

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