The Oversight Board says Meta isn't doing enough to fight celeb deepfake scams

Scams using AI deepfakes of celebrities have become an increasingly prominent issue for Meta over the last couple of years. Now, the Oversight Board has weighed in and has seemingly confirmed what other critics have said: Meta isn't doing enough to enforce its own rules, and makes it far too easy for scammers to get away with these schemes.

"Meta is likely allowing significant amounts of scam content on its platforms to avoid potentially overenforcing a small subset of genuine celebrity endorsements," the board wrote in its latest decision. "At-scale reviewers are not empowered to enforce this prohibition on content that establishes a fake persona or pretends to be a famous person in order to scam or defraud."

That conclusion came as the result of a case involving an ad for an online casino-style game called Plinko that used an AI-manipulated video of Ronaldo...