2 months ago
5
In what must be one of the most simultaneously effective plot devices and marketing opportunities we've seen this year, everyone's started running into the night with their arms out à la Zach Cregger's horror hit Weapons.
Mirroring the bizarre behaviour of the missing children at the heart of the film — "At 2:17 in the morning, every kid woke up, got out of bed, walked downstairs and into the dark, and they never came back..." — folks have started gallivanting through town to their everyday appointments with those creepy aeroplane arms.
Source: https://mashable.com/article/weapons-run-meme
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