Threads reaches 150 million daily users and is ramping up ads

4 hours ago 1

Threads has grown to 150 million daily active users. Mark Zuckerberg shared the latest milestone for the company's text-based app during Meta's third-quarter earnings call. The company previously reported in August that Threads had reached more than 400 million monthly users.

Zuckerberg, who has mused that Threads could become Meta's next billion-person app, said that it was "on track to become the leader in its category." He also said that time spent in the app had increased by 10 percent, which he credited to improvements to the company's AI recommendation systems.

On Wednesday, Instagram chief Adam Mosseri said that Meta was also "exploring" algorithm personalization controls for Threads. The company is currently testin...

Source: https://www.engadget.com/social-media/threads-reaches-150-million-daily-users-and-is-ramping-up-ads-214259945.html?src=rss

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