TikTok launches new AI tools for advertisers, including AI avatars for video ads

4 months ago 6

TikTok is bringing more generative AI features to its growing suite of tools for advertisers.

On Monday, the social media app introduced image-to-video and text-to-video support as well as a feature called Showcase Products, which lets digital avatars show or wear products.

TikTok's AI-generated ad tools are part of a larger trend seen across the industry that leverages generative AI's ability to quickly and easily pull together video ads at minimal cost. This is thanks to the widespread availability and advancement of AI models that can generate images, text, audio, and video from a simple prompt. Meta is also leaning heavily into genAI for advertising...

Source: https://mashable.com/article/tiktok-launches-more-ai-tools-for-advertisers

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