TikTok's new 'bulletin board' feature lets creators send updates to their fans' inboxes
1 month ago
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TikTok introduced a new "bulletin board" feature for creators that allows them to blast out updates directly to their followers' inboxes. The idea is similar to broadcast channels on Instagram or Telegram's one-way messaging feature.
People who opt to join a creator's bulletin board will receive updates in their TikTok inbox. Updates can include text, links, polls or photos; as well as other TikTok posts or lives. Followers who join a board can react to messages but won't be able to comment or reply like a typical DM or post. According to TikTok, the feature could be especially useful for musicians and artists, as it allows them to share new songs and give fans a way to "pre-save" an upcoming release.
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