Tim Cook bows out with a very Tim Cook keynote

1 hour ago 1

Apple CEO Tim Cook standing in front of a rainbow on Apple campus.

To understand how Tim Cook has transformed Apple — and why the launch of Siri AI was designed to entice Main Street more than Wall Street (or techies, for that matter) — compare Monday's WWDC 2026 keynote, Cook's last, to his very first.

Cook delivered his first keynote Oct. 4, 2011, weeks after he became CEO and one day before Steve Jobs died. Cook, at this point, dressed like Jobs (black shirt replacing black turtleneck), tried to talk in the same authoritative, conver...

Source: https://mashable.com/tech/apple-wwdc-2026-tim-cook-keynote-last

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