
We're still three months or more away from the unveiling of the iPhone 18, and outgoing Apple CEO Tim Cook likely won't be the one to introduce it (given that John Ternus takes over in September).
But Cook has taken an extraordinary step — and arguably, taken one for Ternus — by warning consumers that this iPhone will be more expensive than its predecessors, thanks to an ongoing memory chip price crunch that won't end anytime soon.
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