Vodafone is testing an AI 'actor' to sell its products instead of paying a human to do it

1 month ago 4

Vodafone made a commercial starring an AI avatar posing as a real lady. This is interesting because Vodafone is a major global brand and not a fly-by-night TikTok company using a ridiculous deepfake of Jackson Galaxy to sell cat toys.

The tells in the commercial are obvious and what one would expect. The AI avatar's hair is a bit off, which ruins the charade that this is a real person. The physical mannerisms and speaking tone are also wonky. A facial mole moves around at one point. It's AI. You know the drill.

The company responded to a question on a message board as to why it couldn't put "a real person in front of the camera" by saying this is simply an experiment. It said it was ...

Source: https://www.engadget.com/ai/vodafone-is-testing-an-ai-actor-to-sell-its-products-instead-of-paying-a-human-to-do-it-185301360.html?src=rss

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