VPN company cancels lifetime plans for customers who already paid for the service

5 months ago 7

Sometimes when a new app or Software as a Service (SaaS) launches, the company behind the product offers a "lifetime plan" for their very first customers. These lifetime deals for early adopters are usually priced at a premium, or what it would cost for multiple years of a subscription to the service.

One important thing to note about these plans is that "lifetime" means the life of the company or service, not the customer's lifetime. Companies can fail and that lifetime deal would then no longer be active. On the other hand, customers are drawn to lifetime plans because if the app or service takes off, that early adopter has locked themselves in at that one-time price indefinitely while everyone else pays a monthly or yearly subscription.

However, what happens when a product is successful, doesn't shut down, but simply gets sold to a buyer...

Source: https://mashable.com/article/vpnsecure-vpn-service-cancels-lifetime-deal-plans

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