What is brainrot content? And why cant we escape it?

2 months ago 6

If you spend a decent amount of time online, you've probably heard of brainrot. But you'd be forgiven if it's unclear, really, what that is.

The first thing to understand is that it's everywhere — and has been for a while — and that it's increasingly a central part of the internet, for better or worse. Let's dig into it.

What is brainrot content?

Brainrot, believe it or not, was Oxford's word of the year in 2024. The prestigious university defined it as "the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) ...

Source: https://mashable.com/article/what-is-brainrot-reels-tiktoks-fyp-inescapable

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