WhatsApp has ads now, but only in the Updates tab

4 months ago 6

It has been a long time coming — seven years since Meta first announced its plan to do so, in fact — but ads are starting to appear in WhatsApp as of Monday. They'll only be visible on the Updates tab and the company says those who use the app only to chat with family and friends really won't see any change to their WhatsApp experience. The same goes for two other new features: channel subscriptions and promoted channels. "We've been talking about our plans to build a business that does not interrupt your personal chats for years and we believe the Updates tab is the right place for these new features to work," a company blog post reads.

WhatsApp users will be able to chat to a business that's using the Status tab to advertise a product or service, according to Meta. The company says i...

Source: https://www.engadget.com/apps/whatsapp-has-ads-now-but-only-in-the-updates-tab-144829657.html?src=rss

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