1 week ago
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Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, data suggests that people often don't click the links in posts, and creators on X have complained that posts including links don't get as much visibility. X is now trying to solve that. Head of product Nikita Bier shared that the platform is "testing a new link experience" that lets people open a link without leaving the original post entirely, so they can still view the Like, Repost and other buttons. The test is rolling out to iOS users first.
We're testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links.
For creators, a c...
Source: https://www.engadget.com/x-is-testing-a-new-way-of-opening-links-in-posts-to-improve-engagement-211210520.html?src=rss
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