X plans to show ads in Grok chatbot's answers

3 months ago 5

Grok's responses to users on X could include paid advertisements in the future. According to the Financial Times, X owner Elon Musk told advertisers in a live discussion that his company would let marketers pay to appear in suggestions from Grok. He said that after making Grok the "smartest, most accurate AI in the world," the company is now focusing on paying "for those expensive GPUs." Musk added that if a person is asking Grok to solve a specific problem, then "advertising the specific solution would be ideal at that point."

What exactly does including ads into the chatbot's responses mean? Will the advertised products or services be clearly labeled as such? Will they compromise Grok's responses? Musk didn't delve into specifics. Instead, he talked about how xAI will automate the ad process for brands and improve targeting overall. Musk also said that xAI will assess the aesthetics...

Source: https://www.engadget.com/ai/x-plans-to-show-ads-in-grok-chatbots-answers-140058660.html?src=rss

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