X shuts down the European Commission’s ad account the day after major fine

1 week ago 2

Just a day after receiving a roughly $140 million fine, X has terminated the ad account of the European Commission. Nikita Bier, X's head of product, accused the European Commission of using an exploit to artificially boost the reach of its post announcing the major fine.

In the post, Bier said that the commission "logged into [their] dormant ad account to take advantage of an exploit in our Ad Composer" and posted "a link that deceives users into thinking it’s a video and to artificially increase its reach." Bier explained in a separate pos...

Source: https://www.engadget.com/social-media/x-shuts-down-the-european-commissions-ad-account-the-day-after-major-fine-173553267.html?src=rss

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