X threatened lawsuits to pressure advertisers into returning, report says

9 months ago 8

A new report from the Wall Street Journal details just how far X owner Elon Musk and CEO Linda Yaccarino have gone to claw back lost ad dollars. The strategy: leverage the courts.

According to the WSJ, Yaccarino and X’s legal team have threatened to pull several major advertisers into their sweeping lawsuit against the World Federation of Advertisers (WFA), accusing the group of orchestrating an industry-wide boycott of the platform. As a result of the mounting legal pressure, the WFA shut down its nonprofit initiative, the Global Alliance fo...

Source: https://mashable.com/article/x-threatened-lawsuits-to-pressure-advertisers

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