YouTube is testing Instagram-style collabs

3 months ago 5

YouTube has started testing a new collaboration feature, similar to Instagram's and TikTok's. A Google employee explained on YouTube Help that it will allow creators to add collaborators to a video so that they can be recommended to each other's audiences. The test is only available to a small group of creators for now, but it sounds like YouTube has plans to expand its availability in the future. Lindsey Gamble, an influencer marketing consultant and advisor, has posted a screenshot showing how the experimental feature works on Threads.

As you can see in the image Gamble posted, adding collaborators would show their names next to the creators on their channel...

Source: https://www.engadget.com/entertainment/youtube/youtube-is-testing-instagram-style-collabs-153046187.html?src=rss

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